Sheesham Indian Oak Furniture – Is It Your Dream Dining Furniture?
These days, dining rooms and even dining furniture can be something out of the ordinary, with less families eating together and more people opting for TV dinners or quick kitchen fixes. So if you do you are passionate about food and people enjoying it together, you probably want a dining set-up that doesn’t just accommodate your friends and family but also turns a meal into a special and luxurious occasion. Whether it’s the centre of attention in your dining room or tucked away in your kitchen or living room, what better way to achieve your deluxe dining experience than with stunning dining furniture? This article takes a look at one of the many options on offer today for your dining room. Wooden dining tables are very popular, although glass, chrome and modern materials are also becoming common, offering something a little bit more contemporary than the traditional wooden table. If you like wood but you’re still looking for something sophisticated, stylish and with a little bit of a twist, Sheesham Indian Oak is definitely a furniture collection that you should take a look at. In this article we take a look at the pros and cons of this beautiful Indian hardwood.Bold contemporary designIt’s a dining set that makes a statement without being fussy. The Sheesham furniture collection shows off the simple clean lines of modern design with beautiful curved corners and its understated elegance. If you want to bring something bright, bold and young to the table (if you’ll excuse the pun), you can opt for the matching faux leather chairs in daring red or sophisticated black. The Sheesham curved bench is another design delight that offers a contemporary take on the traditional wooden pew.Quality craftsmanship and excellent durabilityThis impressive set has been crafted from the finest Indian oak to make beautiful furniture for your dining room. Each piece is completed with a glowing honey finish that creates a warm and radiant effect in your home whilst bringing out the unique grain of Indian hardwood furniture. This gives each Sheesham Indian Oak item its own character and when combined as a set it looks truly sensational. The quality of Indian hardwood also means that this lovely furniture range offers excellent hardwearing and durability. Finished solid oaks are great at standing up to the test of time, offering great resistance against day to day wear and tear. One of the advantages of buying wooden furniture over veneer furniture is also that ordinary scratches and stains can be easily repaired with a simple sanding and finishing process that won’t affect the resilience of the furniture.Stunning dining room furnitureThe Sheesham Indian oak collection features a choice of dining sets that include four and six seater table options and curved and straight table design. Similarly, you can choose between solid Sheesham oak dining chairs and faux leather seats in either red or black, or the stylish curved bench seat. In the dining room you’ve got options with Sheesham oak and you should be able to choose a size, style and colour that reflects your needs and tastes. Nevertheless, the range within Sheesham Indian Oak collection is restricted to dining furniture, with the exception of a cube tower or shelving set. This is great if you’re looking for dining room furniture but if you’ve fallen in love with the unique beauty of this sensational collection and dining furniture is not your priority then you’re out of luck. The Sheesham Zen furniture set offers more ethnic Indian furniture for your home, however its character is quite different.PricingOf course, one of the clear disadvantages of buying stunning oak furniture is that you’re going to have to pay more for it. It is always going to be more expensive than veneer wooden furniture, but many people see it as an investment for the future. Shop around a little by browsing online and you should be able to find a good online seller, like Furniture Shop UK, that offers the range at excellent prices. With a little TLC, the next generation could be serving meals from your Sheesham Oak furniture.
Branding For Business-to-Business Companies
When you think of a great brand, what comes to mind? Some of the most valuable brands in the world today include Google, Microsoft, Coca Cola, IBM, McDonalds, Apple, and China Mobile1. These companies have successfully built brand equity and are well established in consumer’s minds. But who are their customers? Are they individuals, or are they other companies? Your target consumer determines your brand strategy, and there are key differences when branding for business-to-business (B2B) as opposed to business-to-consumer (B2C) companies. The key difference between individuals and businesses as consumers involves how purchasing decisions are made-businesses make purchase decisions collectively with multiple decision makers. Therefore, general awareness and knowledge of B2B brands in the marketplace absolutely essential. This article will examine the importance of branding for B2B companies and look at a few ways to build a strong B2B brand.>> B2B Brand DifferentiationMany B2B companies have not effectively differentiated their brand from others. For example, the audit firms formerly known as the “Big Five” initially did not manage to differentiate themselves from one other. A survey conducted by PriceWaterhouseCoopers at the time of their merger showed that “the business community and the general public did not perceive any compelling differences between and among the Big Five. Not only did all firms appear to have similar defining qualities, they were also not sending any consistent message about their organisations to external audiences.” 2 “Around 10 years later, the situation remains the same. Although KPMG, Ernst & Young, Deloitte, and PWC all provide similar services, each firm is proficient in different areas. Due to a lack of focus on branding, the differentiating points of these large B2B audit companies are often not apparent in the B2B marketplace.An example of a differentiated B2B brand is Dell computers. Dell has not only utilized an innovative business model, they have always communicated to consumers and business the factors that make their brand different. For example, Dell was one of the first computer companies to allow customers to custom-configure and purchase computers online. For their B2B clients, Dell offers extensive Enterprise Resource Planning systems and e-commerce solutions. At the beginning of 2008 Dell launched a revised services-and-support scheme for businesses named “ProSupport” which offers more options to companies to tailor Dell services to fit their specific needs. Although there are many competitors providing computer solutions in the B2B environment, Dell has been a very popular choice over the last few years because they consistently abide by their brand promise to deliver customized product and service offerings, timely delivery, and reasonable prices.>> Moving from a House of Brands to a Branded HouseOne way a B2B company can strengthen their brand is by moving from a “house of brands” to a “branded house”. An example of a house of brands would be Procter and Gamble, who possess many brands within an overall portfolio. Consumers may not necessary connect the individual brands within the portfolio to the Procter and Gamble corporation. On the other hand, a branded house is when brands use a single name across all products and services, like the Virgin Group. Virgin brands are too numerous to list here, but some include Virgin Airlines, Virgin Records, Virgin Media, Virgin Money, and more.When a branded house launches a new product or sub-brand, it is more easily accepted by consumers due to its affiliation with the original brand. In addition, the original brand image may be enhanced by successful sub-brands. A branded house strategy must be carefully thought out in order to benefit from the virtue of the original brand while expanding its portfolio of activities. Once the strategy is in place, companies should then carefully choose new products or service categories such that the original brand brings valuable associations and adds credibility to them. It should be noted that the branded house strategy has its own inherent risk: a huge failure in one category could potentially put the whole portfolio at risk.FedEx is an example of a company operating in the B2B area that has strengthened their brand by going from a house of brands to a branded house 3.>> The Benefits of Internal BrandingInternal branding refers to how effectively the brand is understood and believed in by the employees of the company. If the brand strategy is well established in the minds of staff it will allow them to effectively communicate the brand’s message to clients and other stakeholders 4 . In turn, this should enhance the customer experience and improve the bottom line. Having a strong internal brand will also help to recruit and retain qualified personnel. People who connect with your brand will want to work for you, and once they are within the organization they will continue to contribute to your brand’s success. However, internal branding efforts cannot be taken lightly- all internal processes, practices and symbols must reflect brand values5.Although it may be thought of as both a B2B and a B2C company, Google is an example of an organization with strong internal branding. As a result, in 2007 and 2008, Fortune Magazine ranked Google as the number one place to work .Google’s corporate philosophy reflects the brand’s values, containing principles such as “Great just isn’t good enough. “, “Google does search”, “Google believes in instant gratification”, “you can be serious without a suit,” and “the need for information crosses all borders”, to name a few.So how is internal branding actually done? Employee training is an effective tool, but support from management is a key factor for successful internal branding. As is the case with Google, the brand values should be conveyed in corporate mission statements and reinforced by the words and actions of upper management.>> ConclusionAs you can see, B2B branding shares some similarities with B2C branding, yet it is different in many ways. We have only touched on a few methods that B2B companies could employ to build their brand. Even this brief analysis proves that brand strategy is often neglected by B2B companies, although it is crucial for their success.1. From Millward Brown Optimor, BrandZ Top 100 Most Valuable Global Brands ranking.
2. themanager.org/marketing/branding.htm
3. Kotler, P. & Pfoertsch, W. (2006). B2B Brand Management. Heidelberg: Springer.
4. Gough, 2008. mycustomer.com/cgi-bin/item.cgi?id=133691
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